Objectives 
Objectives general
  • To increase sales by an average of 10% each year.
  • To maximise the potential for internal synergy and exchange of know-how between group activities.
  • To achieve competitive and permanent margin management.
  Strategic implementation
  • To continually renew and improve our commercial concepts, formats and approach.
  • To ensure efficient and effective operational management of our retail and foodservice outlets.
  • To optimise synergy behind the scenes and present our image of ourselves front stage. 
  • To focus on large-scale activities so as to avoid unnecessary complexity.
  • To expand our network and upgrade, optimise and enlarge existing outlets.
  • To strengthen our market position among national foodservice customers by providing integrated, commercial services rather than simply being a provider of logistic services.
  • To strengthen customer relationships through loyalty programmes, eventing, our private labels and our range of perishables and unique products from our own facilities.
  • To physically split our foodservice cash-and-carry and delivery activities.
  • To further increase our expertise, customer focus and entrepreneurial culture through ongoing employee training programmes.
  • To capitalise on acquisition opportunities satisfying our criteria.
  Financial objectives
  • To increase sales by an average of 10% a year, with at least a comparable increase in net profit.
  • To distribute about 40% of net profit in the form of an optional stock dividend.
Financing objectives
  • To ensure sufficient finance is available under credit facilities and the company comfortably meets the stipulated ratios.
  • To issue shares, other than for stock dividends, only for major acquisitions that make a direct contribution to earnings per share.