As part of our efforts to ensure a balance and recognise all the aspects involved we always try to identify better alternatives. Sligro Food Group is not seeking, however, to operate as a ‘moral police force’ by imposing all its choices on its customers. Indeed, our customers would not accept that from us.
We have decided in 2009 to structure our group-wide purchasing policy more explicitly so that, alongside transparency, our purchasers also have specific guidelines on what we consider constitutes socially responsible purchasing.
Sponsorship brings obligations; it has to make a real contribution towards our corporate and marketing aims. As a result, we request close co-operation in all sponsorship projects, based on an equal relationship with the recipient or the organisers of an event. This creates a logical link between the recipient and Sligro Food Group or part of it and can deliver the appropriate added value on the basis of ‘one good turn deserves another’. We prefer to support projects, activities or events with a direct connection with our food service and food retail activities.
Sligro Food Group does not support:
We differentiate between natural disasters (earthquakes, tsunamis), where we consider the role we can play, and man-made disasters (war, insurgencies, and/or reckless action) where we will not offer assistance.