Objectives

About us

Objectives

Objectives general

To increase sales by an average of 10% each year.
To maximise the potential for internal synergy and exchange of know-how between group activities.
To achieve competitive and permanent margin management.

Strategic implementation

To continually renew and improve our commercial concepts, formats and approach.
To ensure efficient and effective operational management of our retail and foodservice outlets.
To optimise synergy behind the scenes and present our image of ourselves front stage.
To focus on large-scale activities so as to avoid unnecessary complexity.
To expand our network and upgrade, optimise and enlarge existing outlets.
To strengthen our market position among national foodservice customers by providing integrated, commercial services rather than simply being a provider of logistic services.
To strengthen customer relationships through loyalty programmes, eventing, our private labels and our range of perishables and unique products from our own facilities.
To physically split our foodservice cash-and-carry and delivery activities.
To further increase our expertise, customer focus and entrepreneurial culture through ongoing employee training programmes.
To capitalise on acquisition opportunities satisfying our criteria.

Financial objectives

To increase sales by an average of 10% a year, with at least a comparable increase in net profit.
To distribute about 40% of net profit in the form of an optional stock dividend.

Financing objectives

To ensure sufficient finance is available under credit facilities and the company comfortably meets the stipulated ratios.
To issue shares, other than for stock dividends, only for major acquisitions that make a direct contribution to earnings per share.

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